Traditional ads of the past relied on random, repetitive messages to get Traditional ads of the past relied on random, repetitive messages to get through to a fraction of their audiences in times gone by. The internet has revolutionized everything, including how ad messages are promoted and shared.
The tool used today to advertise is called Digital Marketing, which unlike traditional marketing is much more segmented, so, wonderfully, you can go to that market sector that interests you most.
So, in this way, you can have a unique approach to your potential clients to go beyond their expectations with what your company offers.
Take into account that studies such as We Are Social and Hootsuite in 2019 ensure that there are 4.388 million users on the Internet in search of information that solves their problems and concerns.
Reasons and benefits of investing in Digital Marketing
Digital actions have proven to offer a better cost-benefit compared to other means to publicize a brand.
And it is because Digital Marketing is much easier to measure, has greater reach and interaction with the audience is direct.
Let’s see what are the main benefits of investing in Digital Marketing:
Customer profile of your company
When a digital strategy is implemented in the right way, it mainly focuses on providing sales opportunities for the commercial area, that is, it focuses on delivering to the commercial area contacts that meet the ideal customer profile of your company.
Communication and sales channel
Thousands are people who enter the Internet with the simple purpose of knowing more about a brand and do so before making a purchase and making the final decision.
The fact of implementing technology to your business gives you an opportunity that you cannot miss to have access to global markets and take advantage of new trends.
With traditional advertising, an advertisement was launched on a certain channel (eg a newspaper) but it was not known exactly who had seen it and when.
With Digital Marketing the segmentation capability allows reaching the public that you need your ad to see. For example, with Facebook Ads, it is possible to segment your audience by a combination of demographic data, interests, habits, among other variables.
With Digital Marketing it is possible to launch an ad that will be seen immediately by thousands of users with the profile of your potential client.
Also, with the ability to make instant adjustments based on the results that are obtained, it is possible to reach the desired objectives in less time than in other types of advertising media.
The Internet allows you to be in the minds of your consumers, to give them an idea about what your brand is about, what is its personality and promise. Improving the memory of your brand in your customers as well as making them think that you are present is essential.
The Internet allows bidirectional interaction with customers, a benefit that most media do not enjoy.
Therefore, you may establish long-term ties with your clients to make them promoters of your brand, remember, there is no better publicity than a satisfied customer.
What are the best online strategies?
The following are the main Digital Marketing channels that will allow you to attract new customers.
It is useless to have the best website if your potential customers cannot reach it.
SEO stands for Search Engine Optimization. It consists of a series of actions to optimize a website to place it in the first results of Google.
Being in the first results will guarantee that users enter your website when they search for information about your products or services.
Factors such as the proper implementation of the keywords, content of value to the user and good usability are crucial for it to be well-positioned.
SEM or Search Engine Marketing refers to a series of actions to be in the search results but through a payment to Google.
The ads of your company appear, but with the indication of being an advertisement and also if you stop paying, you stop appearing.
If we talk about interaction, social networks are your best strategy to maintain direct communication with your customers, as many investigate brands by this means.
Besides, social networks are a fundamental way to stay in the minds of your consumers and to disseminate the content that you have been able to get by other means, such as blogs or YouTube.
Despite being underestimated by many people, email marketing remains one of the largest and most efficient Digital Marketing strategies, as it allows direct communication between the company and customers.
Through email, you can be able to provide customized solutions to increase customer satisfaction.
Likewise, email promotes lead nutrition depending on what stage of the buyer’s trip they are in, the strengthening of the brand image and the possibility of establishing lasting relationships with consumers.
The Inbound Marketing methodology is based on the days of invasive advertising that are behind and that we are facing a time when the best way to reach your potential customers is to offer content of interest.
Inbound Marketing focuses on helping your potential customers by educating them through relevant content that brings value.
Once you gain trust and position yourself as an expert in your sector, you can generate sustainable growth by attracting customers in a sustained way.
Digital Marketing can help any type of company to do business.
To be successful in implementing Digital Marketing, it is advisable to go-to professionals in this area as well as specialized agencies that can help you define short and medium-term goals.
In CreativaWorks.com/ we can support you in setting goals in terms of sales opportunities and in designing a plan with an estimated return on investment.